British leather goods brand, Aspinal of London – part of Abu Dhabi-based retail group Liwa Trading Enterprises – have announced the launch of its new pop-up boutique in Abu Dhabi’s Marina Mall. The pop-up is scheduled to open on February 10, 2019.
Situated on the ground floor, the pop-up boutique will be created in the playful design of a giant, walk-in Aspinal of London trunk, in keeping with the brand’s popular line of bags inspired by travel. Opening as an overture to the launch of Aspinal of London’s new spring/summer 2019 collection, the pop-up will sell a series of specially designed bags and accessories from the brand’s new collection.
The pop-up boutique will also house pieces from the ‘Giles X Aspinal’ designer collaboration, with reinterprets the famous Trunk Clutch along with a selection of Aspinal of London’s most iconic and timeless pieces, including the Hat Box, Regent Tote, Micro Lottie, Soho Clutch and Hepburn Bag.
The brand had experimented a similar pop-up boutique at the Fashion Avenue in The Dubai Mall last year in May, before the permanent store opened in July in the mall. Currently, Aspinal of London operates four standalone boutiques located at The Dubai Mall, Galleria Mall Abu Dhabi, Yas Mall and Avenues Mall Kuwait, as well as a concession within Robinson’s department store in Dubai Festival City Mall.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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