Alshaya opens flagship Alo Yoga store in the UAE


February 23, 2024 | By RetailME Bureau

Alo Yoga store opening at the Dubai Mall

American luxury fashion and lifestyle brand Alo Yoga opened its newest flagship store in the UAE at the Dubai Mall, along with an e-commerce platform, in partnership with regional retail conglomerate Alshaya Group.

Spread across 833 sqm, the Alo Yoga store’s showcases the brand’s latest collections of high-performance activewear and on-trend leisurewear. An in-store organic beverage bar and yoga terrace builds on Alo’s global mission to spread mindful movement, inspire wellness and create community.

The Los Angeles-based brand aims to elevate luxury activewear from the studio to the street, with high-quality, ethically made and environmentally friendly apparel and wellness products for both men and women. Since launching in 2007, Alo has strengthened its expertise in activewear design and franchised fabrics. The brand is eco-aware and W.R.A.P. Certified in a humane and sweat-shop-free environment.

Commenting on the Alo Yoga store opening, Rebecca Jobo, President of Wellness Division at Alshaya Group, said, “Dubai’s thriving fitness community is a perfect match for Alo’s dedication to community and experience. With the opening of Alo’s flagship store in Dubai, and online, we are looking forward to connecting with our customers, through popular activewear styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, as we expand Alo into other markets.”

Alo Yoga debuted in Kuwait at The Avenues in 2022. Alshaya Group is set to expand the brand into Qatar, later this year. Globally, Alo operates 84 stores and ships internationally.

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