Get Ramadan ready with REDTAG

As preparations for Ramadan commence, retailers across the Middle East dive in with their festive collections, eager to surprise and delight anticipating customers. Brands go to great lengths to introduce an element of newness every year, in line with customer expectations and curiosity. The high purchase intent of customers in the run-up to Ramadan and specialised offerings from brands combine to ignite the festive spirit that lingers even after Eid al-Fitr. 

“Ramadan has a phenomenal impact on the regional retail industry, characterised by higher purchase intent, significant spending and huge footfall at stores,” observed Shehbaz Shaikh, Chief Retail Officer of homegrown value fashion and homeware brand REDTAG.

Ramadan Fashion: At the crossroads of tradition and modernity

Ramadan shoppers yearn for specialised collections ranging from high-quality comfort wear for fasting hours to festive attire for celebratory Iftar gatherings. The younger generations, in particular, look for apparel at the intersection of tradition and modernity. In recent years, the fashion-conscious generation has increasingly knocked on the door of modest fashion during Ramadan, embracing trendy apparel rooted in cultural sensibilities.

Shaikh delved into the specifics, drawing upon REDTAG’s efforts at championing modest fashion. “Modest fashion is understandably a go-to segment during a festival with both celebratory and prayerful settings. As a homegrown brand in sync with the region’s sociocultural evolution, we understand local sensibilities just as well as we do global trends. We ascribe a sense of responsibility to how we design the Ramadan collection, emphasizing value-based pricing, superior quality and modesty. Our Ramadan fashion collection 2024 embodies all these qualities.”

REDTAG’s Ramadan collection for men and boys comprises t-shirts in pastels and creams, with prints and patterns in yellow gold to manifest the festive feeling. Girls have a plethora of options, including dresses, where embroidery, mesh and jacquard work radiate the Ramadan essence. REDTAG’s speciality in modest fashion is quite evident in the women’s ensemble, including cape-top jumpsuits with embossed floral patterns and ethnic-motif maxi dresses. 

Homeware for décor rich Iftar gatherings

Taking a page out of its own fashion playbook, REDTAG has crafted Ramadan-themed homeware with a balance of traditional craftsmanship and modern functionality.

Decorative cushion covers in leafy golden applique work and Arabesque motifs and throw pillows in embossed velvet invite divine reflection, whereas dinnerware consisting of luxury hammered-style glass cloches and porcelain bowls in ivory white with golden edges make for sumptuous feasts in Ramadan after-hours. Deluxe beddings in rare colours such as powder blue and imperial-style embroidery work in gold are ambience redefined.