Vol 1 Issue 5


In a survey released in mid-November, 71% of the kingdom’s population expressed their confidence in the future, far above the global average of 43% (Toluna Global Consumer Barometer).
Structural reform is underpinned by liberalization, privatization and enhanced economic efficiency in the domestic economy. Arguably, the country setting the benchmark is the Kingdom of Saudi Arabia (KSA), the fastest growing G20 economy last year. “A star performer when it comes to increasing female participation in the workforce has been Singapore. According to Janice Loo from the National Library of Singapore, between 1970 and 1980 the city state’s female labour force participation rate rose from 29.5% to 44.3%, an increase of 14.8%. But what took Singapore a decade in terms of percentage increase, Saudi Arabia has achieved in half this time!” Dr Martyn Davies a Retail Industry Expert informed when talking about the robust growth potential of KSA.

Customer acquisitions are fuelled by a dual banner strategy, which enables all socio-economic classes to be targeted through a personalized approach.

Our customer profile is unique. We do not indulge in fierce competition with other players in the market as we operate with a strategical focus and work towards creating and maintaining brand value which help us achieving brand loyalty with our valuable customers. Entering into a price war with other players will not add value as it will not make the customer loyal and retention ratio will also be distorted. BinDawood Holding is enjoying the preferential treatment in real estate sector also due to higher footfall of customers, that induced the real estate developers to secure the presence of their stores at their locations”.
Ahmad AR. BinDawood
CEO, BinDawood Holding

Alongside online businesses, the concept of ‘brick and mortar’ is also helping push the economic growth in the Kingdom.

It is important to understand that in spite of so much competition in the market, the homegrown concepts venturing through the online retail sector is still a green field project. It’s a great opportunity for new brands to create their niche in the market. However, it is important to mention that omnichannel retail brands would rule supreme. Brands should be more focused on management-based costing in terms of better ROIs and look at bringing their flagship stores to present their concept and create that perfect customer sentiment. Eventually this growth would reach every household worldwide.”
Dr. Mohammed Fitaihi
Founder & CEO, Baby Fitahi
Cenomi Group, the largest vertically integrated retail and lifestyle ecosystem in Saudi Arabia and Trendyol, Türkiye’s leading e-commerce marketplace have today signed a memorandum of understanding to form a strategic partnership to operate an online fashion and lifestyle marketplace across the six Gulf Cooperation Council States.
Almalki Group brings Gianvito Rossi boutique to Saudi Arabia. Opens its first store at Faisaliah Mall, Riyadh. The region is facing great business influx, and the brand was already seeing a lot of demand, which pushed them to partner and venture into KSA.
Apparel Group opens the newest Asics store in Panorama Mall, Riyadh. This marks the brand’s 3rd store in KSA and 4th store in GCC.
ROPIS abbreviation
A fairly simple and straightforward word ROPIS stands for Reserve Online Pay In Store. To add to customer convenience, retailers now also allow customers to browse at their own pace, choose products and add to their cart and reserve online. This helps them shop at their convenience and whenever they visit the store next, they can try the clothes and make the purchase.
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