Vol 1 Issue 23

عربيTUESDAY SEPTEMBER 24

DIVERSIFYING CUSTOMER CHANNELS

Saudi Arabia’s vibrant and rapidly growing entertainment and media (E&M) industry is making an important contribution to the country’s culture and its economic diversification.

According to MBC’s recent reports the E&M growth outlook in Saudi Arabia is driven by a national audience that ranks among the most avid media consumers in the world. Saudis are constantly connected. Smartphone market penetration is 98.2 percent-well above the global average-and internet penetration is 97.9 percent.5 Saudis are also sophisticated media consumers. Saudi consumers are hungry for media experiences that are relevant to their interests and align with their needs. This imperative, combined with technological advancements, increased competition, and new advertising products, is driving the agenda for TV and video success in Saudi Arabia.

RUNNING ON TECH

BinDawood reveals that it has invested SAR 1.5B in robot-run stores

With technology on priority, we have set a target budget of SAR 1.5 billion to invest in e-commerce infrastructure and develop supply chains, aiming to operate stores using robotics. This infrastructure will enhance the company’s efficiency in the market, boosting profitability. We want to focus on new-age e-commerce stores or the tech-enabled warehouses, which will range between 30,000 to 50,000 square meters, with smaller distribution centers of 2,000 to 3,000 square meters spread across Saudi cities. Product adjustments are a company priority, with a focus on personal care and pharmaceutical products”.

Ahmad BinDawood

CEO of BinDawood Holding Co.

BUILDING IT RIGHT

Lifestyle shopping malls lead the way when it comes to the future of shopping malls, across the globe. In Saudi what has grown to come under the radar is the shopping malls emerging as international hubs when it comes to entertainment, shopping, F&B and much more.

When looking at the Saudi market we adopted a varied strategy and looked to bring in a portfolio of international F&B players to the market as most of our champion brands in other categories were already present in the market. This approach works for us as today F&B plays a big role in pushing retail growth, especially in developing markets. In fact, with e-commerce registering double-digit growth, customers will need a reason to visit malls and the diverse portfolio of food service retailers will create that much needed hook.”

Walid Chahine

Chief Operating Officer, AZADEA Group

Behind the Byline

RetailME presents SHELF TALK

Tapan Vaidya | Group CEO | PJP Investments Group

Jarir Bookstore opens its 4th store in Qatar. This takes up the store count for this homegrown legendary brand to 73 stores in the entire MENA region.

Adidas has just opened its first Adidas Women’s store in Saudi Arabia. Opened in Riyadh Park mall, this is a space for women, by women! The store was brought to life by a women-led adidas team and shaped by insights from women on how they prefer to shop and what products they want to see.

Walid Shabana, Co-founder & CTO, Rabbit

Brands For Less has recently opened a new store in Tabuk Park Mall, Saudi Arabia. This takes up the brand’s store count to 37 in the Kingdom.

Frictionless commerce (Verb)  
/ˈfrɪk.ʃən.ləs ˈkɒm.ɜːs/

A retail concept focused on eliminating barriers and simplifying the purchasing process for consumers, typically through seamless online transactions, quick checkout processes, and convenient delivery options.

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