Upskill To Unlock Consumer Minds With Yale’s Leading Minds

June 04-05, 2024 • JW Marriott Hotel Marina, Dubai

Rethinking Retail
Marketing and Insights

Behavioral Economics
Immersion

June 4-5, 2024
JW Marriott Hotel, Marina, Dubai

A Certification Course on

Rethinking Retail
Marketing and Insights

Behavioral Economics Immersion

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WHY ATTEND

  • Two-Day Intensive Course
  • Course Conducted by Award-Winning Faculty From Yale Center For Customer Insights
  • Opportunity to Engage and Interact with Yale Faculty Before the Commencement of the Session
  • Earn Yale Center For Customer Insights Certification at a Special Graduation Ceremony
  • Regional Exclusive Pricing on Course Fees
  • Master Behavioral Economics to Decode Key Drivers of Consumer Behavior
  • Upskill and Boost Career Growth with Targeted Professional Development
  • Experience Custom-Designed Content on Rethinking Retail Marketing and Insights, Tailored Specifically for This Region
  • Luncheon and Networking with Industry Peers

Who Should ATTEND

  • The immersion program is designed for executives with at least 10 years of experience
  • Suitable for leaders of functional teams
  • Relevant fields include marketing, branding, insights, innovation, product management, technology, strategy, and communications

Understand How

Behavioral Economics Can Help Solve Pressing
Business Challenges from an Award-winning Faculty

Behavioral Economics Can Help Solve Pressing Business Challenges from an Award winning Faculty

Nathan Novemsky

Program Co-Director; Professor of Marketing;
An expert in the psychology of judgment and
decision-making

Ravi Dhar

Program Co-Director; George Rogers Clark Professor of Management and Marketing;
Faculty Director Yale Center for Customer Insights

Curriculum Highlights

The foundations
of behavioral
economics

Putting behavioral
economics to
work

Learning a
better way to
learn

Course Curated by Working Shoulder-to-shoulder with

Marketing and Insights Leaders

from Top Organizations in

4

Retail

2

Food & Beverage

1

Financial Services

5

Tech

3

Consumer Packaged Goods

Why you Need Behavioral Economics

Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really drive consumer behavior.

Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really drive consumer behavior.

Praise From Prior Participants

For Course Fee and Registration Contact:

MENA

Bianca Noronha

+971 52 133 2681

[email protected]

INDIA

Priti Kapil

+91 9868801869
[email protected]
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