Chalhoub Group’s homegrown beauty brand FACES announces partnerships  

Luxury retailer Chalhoub Group’s homegrown beauty brand FACES has announced partnerships with Life Pharmacy and Counter Culture Store.

FACES has partnered with Life Pharmacy to bring a range of derma and medical skincare brands from across the Middle East. The partnership comes as part of the brand’s efforts to strengthen its marketplace model through the enhancement of its e-commerce channels and online shopping experience.

Commenting on the partnership, Patrice Brosson, Managing Director of FACES Beauty Middle East, said, “Our partnership with Life Pharmacy will significantly enhance our ongoing efforts to educate, invigorate and accelerate the regional skincare movement as we bring leading derma brands to our online channels for consumers across the entire region to enjoy.”

While the strategic partnership between FACES and Counter Culture Store aims to propel the clean beauty movement in the region by offering safe, non-toxic products that are environmentally-sound. FACES will make the full range of brands available on Counter Culture’s UK platform accessible to customers in the UAE and Kingdom of Saudi Arabia.

“The clean beauty market has experienced remarkable growth as consumers are becoming more conscious of their skincare choices seeking greener and safer products. We believe that local retailers and regional brands have a crucial role in shaping the future of clean beauty in the region. Through this collaboration, we are dedicated to bringing a diverse range of sustainable skincare and clean beauty products empowering our consumers to make conscious choices that positively impact their lives and the environment,” Brosson added.