Demand for oud notes in fragrances surge 300% during Ramadan

April 6, 2023 | By RetailME Bureau

Demand for oud notes in fragrances surge 300% during Ramadan

It is a misconception that only eating habits change during the holy month of Ramadan; scent preferences change as well, indicates KSA-based online platform Golden Scent. For instance, consumer search and demand for oud notes in fragrances and bakhoor surged over 300% during Ramadan traditions.

Similarly, as musk is often associated with religious significance during the Ramadan period it becomes among the top 10 sought after ingredients and notes increasing in demand and searches by over 200%.

While in recent years tobacco notes in fragrances has seen a high demand particularly for Ramadan gifting. Additionally, people also start to look for home accessories such as incense burners and aroma diffusers for a special Ramadan experience especially during gatherings.

“Oriental fragrances and Arabic brands are still far from aligning themselves with the local traditions when it comes to Ramadan, unlike fashion where many big brands are now releasing Ramadan collections and special releases,” observed Darine El Sabbagh, Managing Director of Golden Scent.

Yet, changes are visible as platforms such as Golden Scent are leveraging peak business periods and special occasions including Ramadan and Eid to launch exclusive collections to inspire consumers. For example, Golden Scent is all set to launch ‘Caviar Bakhoor’ a first-of-its-kind concept in the region.

Previous Article Next Article



Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau

Download Images RetailME Magazine