This 100% women-led Saudi brand is making natural, vegan, cruelty free beauty products more accessible


December 13, 2023 | By RetailME Bureau

Muzon Ashgar, CEO, MZN Bodycare

Spearheaded by Muzon Ashgar with 10K categories on offer, Saudi brand MZN Bodycare has been committed to making natural, vegan, cruelty free beauty products more accessible to consumers.

“MZN Bodycare is a Saudi brand, centred on creating skin and body care products that are natural, vegan and cruelty free for the everyday consumer. Since our inception in 2015, we’ve been passionate about sourcing natural and local raw materials to create the highest quality bodycare products,” Ashgar explained.

The brand retails in Saudi Arabia, UAE and soon to be launched in Kuwait. At present it retails through more than 80 retail partners offline and exclusively through its online portal. Currently, MZN Bodycare derives 40% of its sales from online channels, which it looks to grow to 60% in 2024.

“Looking ahead, we are keen to strengthen our D2C approach while expanding to new markets in 2024 and diversifying our product range keeping customers at the centre of every decision,” Ashgar stated.

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