Hisense partners with Abdul Latif Jameel Electronics to expand in KSA


June 13, 2023 | By RetailME Bureau

Hisense partners with Abdul Latif Jameel Electronics to expand in KSA

Hisense has signed a strategic partnership deal with Abdul Latif Jameel Electronics, one of the largest electronics distributors in Saudi Arabia to expand its presence in KSA. Under this partnership, Abdul Latif Jameel Electronics will be an authorised distributor of Hisense air conditioning in Saudi Arabia.

The collaboration between Abdul Latif Jameel Electronics and Hisense represents a pledge of quality and innovation from both companies. The integration of Hisense’s advanced and reliable air conditioners into Abdul Latif Jameel Electronics’ product range is set to augment their combined offerings and cater to the varied needs of their expanding customer base.

Commenting on the strategic partnership, Hisham Hamza, Chairman and Chief Executive Officer of Abdul Latif Jameel Electronics said, “Our alliance with Hisense represents a significant milestone in our ongoing mission to provide top-tier electronics solutions for our customers in Saudi Arabia. By combining Hisense’s innovative air conditioning products and technology with our robust distribution network, we can increase the accessibility of the finest cooling technology for our clients.”

“This partnership with Abdul Latif Jameel Electronics signals an exhilarating new phase in our journey. We are confident in their regional network and service standards that align perfectly with our mission of delivering reliable, high-quality air conditioning solutions to the Saudi market,” added Jason Ou, President of Hisense Middle East and Africa.

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