Beauty omni-retailer FACES, part of Chalhoub Group, has partnered with The Detox Market, one of North America’s leading names in green beauty. The partnership aims to bring clean beauty and wellness to the forefront of an international market through FACES.
“The clean beauty market has become a fast-growing category and is redefining the beauty industry in the region. Consumers have grown more conscious of their skincare and overall wellbeing and are opting for ‘greener’ and ‘safer’ products. Our partnership with The Detox Market is another step towards expanding the Group’s clean beauty portfolio and bringing sustainable products and brands to our consumers in the region.” said David Vercruysse, President of Managed Companies at Chalhoub Group.
This partnership will continue to educate, invigorate and accelerate the clean beauty movement in the region to raise more awareness amongst the beauty lovers. The first capsule will include an exclusive curation of best-selling brands like True Botanicals, Pai Skincare, Odacité, Innersense, Goop, Rahua and Ere Perez. At a later stage, The Detox Market will expand its presence in FACES stores and potentially open its first flagship in the region.
“We have been thinking about expanding in the Middle East but wanted to be sure we had the best partner. Once we met the team at Chalhoub Group, it quickly became clear we were both wanting to bring a shared vision to life. We already have a large clientele located there who have been waiting for an opportunity like this, so through our partnership with FACES we can now deliver clean beauty to a market that has an ever-growing passion for the beauty industry, has consistently embraced diversity, and has always encouraged creativity through personal care,” added The Detox Market Founder Romain Gaillard.
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