Level Shoes: An inspiring feat
A brand that’s discerning about local habits, attentive to global trends; a brand built in the UAE that’s inspiring the world. Above everything what makes Level Shoes a vibrant and inspiring destination is its people, emphasises Elisa Bruno, the brand’s Managing Director.
A decade ago, a luxury footwear destination – you could call it a shoe lover’s paradise too – opened at the heart of The Dubai Mall. The idea was to create a happy place for shoe lovers. The intent was to inspire everyone who set foot into the gargantuan space through memorable interactions and unique storytelling evoking a sense of wonderment. If anything, over the past decade Chalhoub Group’s luxury homegrown brand Level Shoes has redefined footwear shopping.
Through its unparalleled and bespoke choice of footwear, a highly personalised and seamless shopping experience and excitement at every turn – imagine getting a foot spa done while sipping coffee as you wait for your customised sneaker – Level Shoes has become a name to reckon with.
People at heart
How to engage with the community?
How to surprise visitors every day?
How to inspire and enrich talent?
These are key questions that Level Shoes is always thinking about.
“We’ve always treated Level Shoes as an incubator of ideas,” Bruno stated. “Today as our team has doubled from 100+ people to over 250 we are consciously investing to develop talent and ensure cultural diversity. With our people representing over 80 nationalities, they are fully capable of having meaningful conversations with our customers from the region and globally which is a huge differentiator. Especially since we receive visitors from across the world.”
Technology is an enabler but it’s the people who are delivering experiences, creating memorable moments.
So, what’s next – does metaverse feature in Level Shoes’ future plans?
“Absolutely. As champions of innovation, it is fitting to launch our first NFT to mark our 10th anniversary. We partnered with Lanvin to reimagine an exclusive phygital limited edition Curb sneaker designed for Level Shoes, where for each pair sold, we gifted an NFT that can be worn in the digital world too”
Along with the flagship destination at The Dubai Mall Level Shoes also has brick-and-mortar presence in Saudi Arabia at Riyadh Park spanning 11,850 sqft and is looking to expand further.
Get more interesting details about Level Shoes future growth plans in the November edition of RetailME.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BLandmark Group’s ‘Circulife’ could be a “giant leap” towards UAE’s textile circularity goals
“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Majid Al Futtaim is strengthening its lifestyle portfolio with a move into
Previous Article
