This Saudi designer is among the first in the Kingdom to add modern twists to modest wear

Saudi Arabia’s Nabila Nazer is one of the first designers to specialise in modest fashion, someone who stylishly weaves together contemporary trends and modest designs. Nazer’s eponymous brand celebrates culture through noble, modest and timeless designs.

Established in 2007 in Saudi Arabia the Nabila Nazer brand aims to revolutionise the cultural aspect with a global perspective by creating bold and modern detailed designs.

Interestingly, Nabila Nazer is one the very first brands in KSA that specialised in modest wear with a modern twist that inspired others. The brand’s mission is to inspire women to take an effortless approach to elegant and noble dressing. Nabila Nazer believes in its values and creates a full concept to embrace women’s stories, and that fashion is not just a lifestyle but an identity.

A Saudi entrepreneur, an MBA holder and a recognised fashion designer, Nazer is one of the 10 Saudi 100 brand ambassadors, an expert speaker and a certified trainer. She is one of the first few designers to have consistently worked in tying contemporary trends with modest wear designs. What’s more, Nabila Nazer participated in the first-ever Riyadh Fashion Week after being selected from a list of 100 designers. Including Nazer, the show had only 10 women designers.