Kaafmeem’s flair for chic, curated and modest clothing


December 12, 2023 | By RetailME Bureau

KSA-based homegrown brand Kaafmeem celebrates modesty through carefully curated clothing. The brand’s simplistic designs are durable and practical, tailored for the modern Arab woman. The brand firmly believes in comfort and quality, reflected in every stitch of their products with. “The aim is to empower customers through modesty and elegance,” stated Kaafmeem Co-founders Mayyar (CEO) and Karima (CCO) Saleh.

Kaafmeem strives to remain true to its spirit of innovation while honouring the Saudi culture. The brand’s USP lies in their commitment to empowering working women through fashion that is not only stylish but also practical, fitting seamlessly into their day-to-day lifestyles. The brand understands the importance of a wardrobe that transitions effortlessly from professional settings to after-work activities. This understanding is reflected in their versatile, comfortable and fashion-forward designs.

In fact, launching non-stop monthly abaya collection is Kaafmeem’s big priority in 2024 to keep pace with the rapid changes happening in the abaya market not just in Saudi Arabia but regionally and globally since it ships its collections internationally.

Asked about some milestones that Kaafmeem is proud of, the co-founders listed the below:

  • 2022: Participation in the Riyadh Modest Fashion Week with an exclusive collection, showcasing the future of fashion for the modern working women.
  • 2023: Launch of successful pop-up events as outlets, generating significant traffic and receiving positive feedback from attendees.
  • 2024: Elevate the online shopping experience with sophisticated artificial intelligence technology for personalised customer engagement.

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