Virgin Megastore unveils new concept store in Yas Mall

December 9, 2014 | By RetailME Bureau

Virgin Megastore Middle East unveiled its new concept store in Yas Mall. The store is over two levels with several new features including an event space, pop-up shops and artist collaborations that change on a regular basis. The new store will offer a mix of customer favourites in electronics, music, movies and books, in addition to an expanded selection of lifestyle products including national and international brands in fashion, accessories, beauty and home goods. There’s an eclectic mix of records, record players, skateboards, wall art, quirky gifts and so much more.

The store design partly aims at bringing the outdoors in. The store urbanisation includes street art, concrete, brick, exposed wooden beams, up-cycled materials, containers as fitting rooms and a slide that takes consumers from the top floor to the ground floor.

“The number one reason customers come to Virgin Megastore is to check out what’s new. This concept store will bring brands and products that are new to Virgin Megastore and to the Middle East. We love entertaining our customers with every store launch and every touch point they have with the brand. Virgin Yas truly resonates with our young customers, who are looking for a fun, relaxed shopping experience. The early feedback has been very positive, and we will be rolling out more of these concept stores in the years to come,” shares Nisreen Shocair, president of Virgin Megastore Middle East.



Previous Article Next Article


It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

Download Images RetailME Magazine