adidas unveils stadium-inspired store in Dubai Festival City Mall

RetailME Bureau

German sports retailer, adidas has opened its third stadium-inspired, concept store in the UAE at Dubai Festival City Mall.

Located at the Fashion Walk on the ground floor of the shopping mall, the store spans around 3,154 sqft.

The new adidas store enhances the shopping journey by putting in place interactive zones as well as digital screens, highlighting product categories. The store also features locker-style changing rooms and benches.

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