German sports clothing footwear and accessories retailer, adidas engaged with its young fans by holding a press conference for children – aged between 7 and 10 years and hailing from different parts of the world – hosted by Egyptian footballer and adidas ambassador, Mohamed Salah.
Salah interacted with children from Dubai-based DES School during an hour-long press conference. From sports to subjects liked in school – a diverse range of topics were discussed. Such interactions go a long way in building relationship with a new audience segment – in this case school children.
After the press conference, Salah made an appearance at the adidas Originals store at The Dubai Mall to greet more fans.