adidas Ultraboost 19 pop-up hits The Dubai Mall Ice Rink

RetailME Bureau

Global sportswear brand, adidas has launched the all-new adidas Ultraboost 19 – reportedly the most responsive, energy-charged version of its range of running shoes to date.

To celebrate the launch of Ultraboost 19, adidas has activated an experimental pop-up in the centre of The Dubai Mall Ice Rink. This interactive activation space is open from February 23 until March 3.

The pop-up houses the full Ultraboost 19 collection for purchase, integrated alongside running machines to review technique and test speed, experimental fun for all the family and free customisation when purchasing from The Dubai Mall stores.