Global brands adidas Originals and LEGO team up to offer a playful take on the former’s ZX8000 silhouette. Demonstrating that ‘you’re never too old to play’, this unique release sees the Danish toy company bring its instantly recognisable aesthetics to an adidas archival icon.
In 1984 adidas revolutionised the world of footwear by launching its first-ever running franchise, the ZX series. With this series, adidas showed that performance sneakers could elevate runners of all types and abilities. Revered by running purists and sneaker enthusiasts alike, ZX quickly became a modern icon.
Over a decade after ZX’s inaugural release, adidas Originals returned with a celebration dubbed ‘A-ZX’. The unique programme saw some of the brand’s most esteemed global partners each collaborate on 26 distinct ZX drops over the course of 2008 and 2009. In 2020, adidas Originals and LEGO team up to bring back A-ZX.
Designed as an ode to the classic LEGO brick, this unique ZX8000 sneaker is comprised of a multicolour mesh and synthetic suede upper with a rubber outsole. Taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, six different coloured lace options and interchangeable LEGO brick lace jewels.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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