adidas Originals and LEGO team up


October 1, 2020 | By RetailME Bureau

Global brands adidas Originals and LEGO team up to offer a playful take on the former’s ZX8000 silhouette. Demonstrating that ‘you’re never too old to play’, this unique release sees the Danish toy company bring its instantly recognisable aesthetics to an adidas archival icon.

In 1984 adidas revolutionised the world of footwear by launching its first-ever running franchise, the ZX series. With this series, adidas showed that performance sneakers could elevate runners of all types and abilities. Revered by running purists and sneaker enthusiasts alike, ZX quickly became a modern icon.

Over a decade after ZX’s inaugural release, adidas Originals returned with a celebration dubbed ‘A-ZX’. The unique programme saw some of the brand’s most esteemed global partners each collaborate on 26 distinct ZX drops over the course of 2008 and 2009. In 2020, adidas Originals and LEGO team up to bring back A-ZX.

Designed as an ode to the classic LEGO brick, this unique ZX8000 sneaker is comprised of a multicolour mesh and synthetic suede upper with a rubber outsole. Taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, six different coloured lace options and interchangeable LEGO brick lace jewels.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine