Luxury brand Montblanc partners with YOOX NET-A-PORTER GROUP to take its digital capability to the next level, with the latter’s technology platform and deep expertise in the luxury segment.
Montblanc will benefit from a powerful, flexible and customisable platform, enhancing the ability to merchandise its curation of luxury products. Montblanc customers will also enjoy a seamless shopping experience, connecting the new online store with Montblanc physical boutiques, serving more than 100 countries in Europe, the Americas, the Middle East and Asia.
As Montblanc partners with YOOX NET-A-PORTER GROUP, Montblanc CEO, Nicolas Baretzki said, “We are excited that our partnership with YOOX NET-A-PORTER GROUP will enable us to further drive outstanding results and offer every customer an unparalleled shopping experience. Since the beginning of this journey, we were aiming to share Montblanc’s rich history and design ethos with each customer leaving a memorable impression behind. Drawing on YOOX NET-A-PORTER’S expertise in luxury e-commerce, this new platform will bring our vision to life and we are very pleased to be embarking on this journey together.”
Montblanc’s new platform offers personalisation, a simplified checkout and has been completely redesigned with a mobile-first approach – that’s a key within the luxury industry, as over 50% of YOOX NET-A-PORTER’s sales come from mobile each year. In addition to ordering online and over the phone, customers can also enjoy an extensive suite of omnichannel services including click-from store and return-in-store.
The store was designed and developed by YOOX NET-A-PORTER and is powered by its unique technology and logistics platform, ensuring that Montblanc will benefit from new innovations as they are released. To meet Montblanc customer’s needs, YOOX NET-A-PORTER has built additional product personalisation capabilities including engraving and embossing into its operations network.
“Together with Montblanc, we share a vision to convey the Maison’s rich history in master craftsmanship, further enhance the Montblanc customer offer and bring new dimensions to their already strong digital platform,” added Francesca Tranquilli, president – online flagship stores, YOOX NET-A-PORTER GROUP. “It’s an important moment for Montblanc and it also signals an exciting milestone in YOOX NET-A-PORTER’s work in the luxury segment with Richemont’s illustrious Maisons. Through our Online Flagship Stores, we work in partnership with the world’s most prestigious brands, wherever they are in their e-commerce journey, to drive results and provide an exceptional luxury customer experience.”
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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