Armani, YNAP Group will offer integrated shopping experience

RetailME Bureau

Armani, YNAP Group will offer integrated shopping experience, as part of an agreement that will see the German luxury house and Italian online fashion retailer work together until 2025.

The Armani Group and Yoox Net-A-Porter (YNAP) Group will redesign and, over the next two years, develop “a revolutionary, digital and integrated shopping experience” for customers. The partnership will integrate Armani’s digital stores with physical boutiques, while leveraging YNAP’S global logistics network. This will help in creating a seamless experience between Armani’s clients and products across channels.

“In the past few months, I have been redesigning the Armani Group’s business model based on a concept that is very dear to me: do less, but better. Mine is an invitation to consume more responsibly, focusing on authenticity and change. In YOOX NET-A-PORTER I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while e-commerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment,” said Giorgio Armani, president and CEO, Armani Group.

“Armani has always been at the forefront of the world of fashion and luxury and one of the first to have adopted e-commerce with us. After a partnership that has lasted for two decades, we are still both driven by the desire to revolutionise the world of fashion with continuous innovations, as we have done since the first day we started working together,” added Federico Marchetti, chairman and CEO, YNAP Group.

The partnership with Armani also marks the next milestone for YNAP’S “NEXT ERA” business model. As such, orders will be processed through the YNAP distribution network, as well as from distribution centres and Armani boutiques. Using technology, customers will have full visibility of the season’s entire collections, enabling them to view a wider assortment and shop all available products, whether they are stocked in boutiques or online.

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As Armani, YNAP Group will offer integrated shopping experience, customers will begin to enjoy the new features of the NEXT ERA model on the website from 2021, with full integration expected from 2022.


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