Tata Group’s youth-focused jewellery brand opens first international outpost in Dubai


October 20, 2023 | By RetailME Bureau

Tata Group’s youth-focused jewellery brand opens first international outpost in Dubai

Tata Group’s fine jewellery brand centred around self-expression, Mia by Tanishq has opened its first international store in Dubai, adding to its footprint of 120+ stores across India.

Located in the heart of the city at BurJuman, the all-women-operated flagship boutique will house a stunning collection of trendy, popular and contemporary designs uniquely crafted in gold, diamond and coloured stones across an assortment of earrings, rings, bracelets, pendants and neckwear.

“Mia, Italian for mine, is elegant and exciting, powerful, playful, trendy, tasteful and fine as much as fun. Endorsed by the coolest celebs and proudly worn by millennials, zoomers and those young at heart, the brand is fashioned for today’s quintessential go-getter who looks to jewellery to express herself but doesn’t settle for anything less than the best,” said Shyamala Ramanan, Business Head, Mia by Tanishq.

“Dubai is the perfect platform to kickstart our international expansion because of the sheer concentration of young, modern and financially independent women who call this vibrant city home. We are confident that they will covet the brand’s everyday elevated premise not to mention the versatility and affordability we promise and deliver on. Our decision to put our best female talent in one location is just icing on the cake,” she added.

Recently, Mia by Tanishq was lauded for upping its marketing game enhancing its social media with artificial intelligence (AI) integration. Leveraging AI-generated visuals, digital-first Mia promoted its Nature’s Finest and Wavemakers collections across various social media platforms, harnessing AI’s potential for customisation.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B




Download Images RetailME Magazine