Tata Group’s youth-focused jewellery brand opens first international outpost in Dubai

Tata Group’s fine jewellery brand centred around self-expression, Mia by Tanishq has opened its first international store in Dubai, adding to its footprint of 120+ stores across India.

Located in the heart of the city at BurJuman, the all-women-operated flagship boutique will house a stunning collection of trendy, popular and contemporary designs uniquely crafted in gold, diamond and coloured stones across an assortment of earrings, rings, bracelets, pendants and neckwear.

“Mia, Italian for mine, is elegant and exciting, powerful, playful, trendy, tasteful and fine as much as fun. Endorsed by the coolest celebs and proudly worn by millennials, zoomers and those young at heart, the brand is fashioned for today’s quintessential go-getter who looks to jewellery to express herself but doesn’t settle for anything less than the best,” said Shyamala Ramanan, Business Head, Mia by Tanishq.

“Dubai is the perfect platform to kickstart our international expansion because of the sheer concentration of young, modern and financially independent women who call this vibrant city home. We are confident that they will covet the brand’s everyday elevated premise not to mention the versatility and affordability we promise and deliver on. Our decision to put our best female talent in one location is just icing on the cake,” she added.

Recently, Mia by Tanishq was lauded for upping its marketing game enhancing its social media with artificial intelligence (AI) integration. Leveraging AI-generated visuals, digital-first Mia promoted its Nature’s Finest and Wavemakers collections across various social media platforms, harnessing AI’s potential for customisation.