On March 8th 2021, Reebok unveiled its new store opening and launched the latest It’s A Man’s World collection in time for International Women’s Day.
Previously located next to Galeries Lafayette, the Reebok The Dubai Mall branch has now excitingly relocated to the first floor, opposite Debenhams. The branch will feature dedicated areas for Les Mills Middle East apparel, and various ranges from Reebok apparel, accessories and shoes. In celebration of International Women’s Day, the store will also be offering numerous in-store gifts and offerings to all female shoppers, including a special gift with purchase.
Simultaneously, Reebok’s It’s A Man’s World collection will be launching in-store featuring two collections comprised of six iconic sneakers – Club C Double, Classic Leather Ripple, Instapump Fury, Kamikaze Low, Legacy 83 and Zig Kinetica II – to celebrate every individual style.
The first collection in this It’s A Man’s World campaign features all six silhouettes with a mixture of color and materials that represent how the different facets of her come together to create something beautiful. These bold, colorful elements pay tribute to her commitment to be her unique individual self, regardless of traditional labels.
The second collection further amplifies her individuality by featuring footwear appearing in a neutral toned color palette. The simplicity of the design offers a clean slate on which to emphasize her own uniqueness while the neutral tones create a platform to highlight the wearer’s presence and power, shining a light on her inner and outer beauty.
The complete It’s A Man’s World campaign is accompanied by content featuring six groundbreaking women in the region, which will be live on Reebok MENA’s Instagram page.
The first collection will be available beginning today and the second collection will be available beginning April 1st, across the UAE, Saudi Arabia and Kuwait.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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