A pre-owned women’s fashion brand RETOLD – re-branded from MY EX WARDROBE – recently opened a 3,000 sqft boutique, spanning across two levels, on Dubai’s Umm Suqeim Road. Conceptualised by founder & CEO Sian Rowlands, the boutique revolves around a minimalist aesthetic and has been designed by the Rowlands herself.
The rebranding from MY EX WARDROBE has given RETOLD a sleek new brand name and aesthetic, while upgrading the business model with a substantial bricks-and-mortar retail space.
Adding a sustainable edge to fashion, the contemporary RETOLD boutique boasts an array of pre-owned designer and high street clothes and accessories. Customers can expect to find everything from popular high street brands to luxury label treasures such as Diane von Furstenberg, Stella McCartney, Christian Louboutin, Jimmy Choo and many others. Importantly, RETOLD only accepts clothes that are in excellent condition. The brand’s core aim is to reduce, reuse, recycle and re-own.
“I believe that beautiful clothes were made to be worn, so we’re making it our mission to give clothes a second chance at happiness,” says Rowlands. “I’m a keen advocate of sustainable living and believe everyone can make better choices across all aspects of their lives, including fashion.”
On the e-commerce side, RETOLD’s aisles can be virtually browsed at its new website ShopRETOLD.com. Shoppers will have access to a fabulous range of 10,000-plus unique pieces from the comfort of their home. Delivery will be available within the UAE to start, with international delivery options scheduled to be launched in the near future.
Feeding Dubai’s passion for fashion, RETOLD intends to remain conscious of the enormous waste that dominates the fashion industry. The brand hopes to create ripples in the local fashion market, with a mission to spark intrigue and conversation among fashion enthusiasts. With a vision of making wearable sustainability a practical lifestyle in Dubai, the brand believes going green is the new black.
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