Majid Al Futtaim Lifestyle brings premium menswear brand Psycho Bunny to the region


September 21, 2023 | By RetailME Bureau

Psycho Bunny, Mall of the Emirates

Majid Al Futtaim Lifestyle has brought North American premium menswear brand Psycho Bunny to the region with the first flagship store located on level one of Mall of the Emirates.

Founded in 2005 with a mission to perfect the polo, Psycho Bunny has a quality-obsessed approach to elevate everyday menswear. A daringly unique Bunny logo proudly emblazons their deftly crafted garments that seek to redefine the polo and menswear genres.  Styles are reimagined for each seasonal drop delivering bold new hues, fresh designs, contemporary fits and signature high-grade textiles.

Commenting on the store opening, Fahed Ghanim, Chief Executive Officer, Majid Al Futtaim Lifestyle said, “Majid Al Futtaim Lifestyle is thrilled to open the first Psycho Bunny store in the Middle East, a premium menswear brand that perfectly complements our existing portfolio and highlights our commitment to deliver unique and disruptive fashion experiences for our customers. Psycho Bunny’s combination of edgy and timeless designs will resonate well with the discerning tastes of our shoppers in the region.”

“The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle not only underscores the potential of this market, but also exemplifies the confidence in our ecosystem to support and elevate internationally renowned brands. We are honoured to welcome Psycho Bunny to our portfolio, and we are sure our profound knowledge of the market, combined with Psycho Bunny’s distinctive offerings, will pave the way for enduring success.”

The newly opened Dubai store spanning 1,795 square feet is set to captivate shoppers with its vibrant and colourful interior, distinctive and localised art mural, an LED video wall to showcase the brand’s latest campaigns and collections, plus a dedicated personalisation station, which provides consumers the chance to elevate their style with custom embroidery free of charge.

The brand has gained worldwide recognition for its hand-finished polo shirts, crafted in Peru with locally sourced Pima cotton, mother-of-pearl buttons and its distinctive 4,000 stitch embroidered logo, which showcases a playful-yet-edgy Bunny over a skull and bones insignia. Psycho Bunny’s instantly recognisable motif has become an iconic symbol of style and individuality.

While Psycho Bunny spent over a decade as primarily a wholesale label, the brand found incredible success opening its first retail store just over four years ago and has since experienced a period of accelerated growth since 2020. Its portfolio of brick-and-mortar stores is currently approximately 150, including the US, Canada, South America and Japan. The Mall of the Emirates store marks the brand’s official debut in the region, with its sights set on continued worldwide expansion.

Explaining the brand’s rationale behind the Middle East entry, Kenny Minzberg, Chief Development Officer, Psycho Bunny said, “Since we’re coming from the North and South American markets, Dubai was a natural choice. It not only caters to the local community, but also a myriad of international markets. The city is world-renowned and distinct. It has a magnetic appeal that draws visitors that seek play, luxury and elevated relaxation from every corner of the world, making the momentum that Dubai offers as a tourism destination crucial to the discovery of our unique brand.”

“We are thrilled to partner with Majid Al Futtaim Lifestyle and are certain that this partnership will propel our brand to new heights on the international stage. Our unique take on menswear has earned us a very loyal customer base, and we are grateful and excited to drive continued growth throughout 2023 and beyond,” Minzberg added.

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