American luxury retailer Tiffany & Co. has announced the launch of Tiffany Men’s, its newest dedicated men’s collections. Reflecting Tiffany & Co.’s heritage, the Tiffany 1837 Makers and Diamond Point collections – featuring jewellery, home & accessories, watches and more – are direct, uncomplicated and rooted in a legacy of expert craftsmanship.
“Tiffany Men’s is centred on craftsmanship as the foundation of our company. Tiffany 1837 Makers is a nod to the workmanship and time-honoured techniques used in creating jewellery – the idea that there’s a person behind each object,” explains Reed Krakoff, chief artistic officer, Tiffany & Co.
Embodying Tiffany’s craftsmanship heritage, the Tiffany 1837 Makers collection is inspired by the jeweller’s hollowware workshop and its tradition of handcrafting sports trophies. Diamond Point, on the other hand, represents the elevated, classic end of the style spectrum with a strong, graphic pattern.
“Diamond Point takes a more modern and graphic approach, utilizing a pattern inspired by a diamond’s culet that ties back to our diamond authority.”
The range of designs in Tiffany Men’s represents a new chapter for the design house, signalling the brand’s expansion in the men’s luxury space. Inspired by the design ingenuity that has defined Tiffany & Co. for over 180 years, the new collections for men embody the hand of the artisan and the spirit of innovation. Informed by a sense of laidback luxury, Tiffany Men’s was created with the discerning taste and confident style that define the modern Tiffany man.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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