Stradivarius launches flagship boutique in The Dubai Mall

RetailME Bureau

Spanish fashion brand Stradivarius, belonging to the Inditex Group, has expanded into a bigger boutique in The Dubai Mall. Spanning 4,500 sqft on the first floor of the mall, it will be the brand’s flagship store in the UAE.

In addition to The Dubai Mall boutique, Stradivarius also has sister outlets in Mall of the Emirates, Dubai Marina Mall, City Centres Deira & Mirdif and Yas Mall in Abu Dhabi.

The 25-year-old brand has evolved over the decades and now caters to a modern millennial demographic. Its designs pay homage to a stylish blend of progressive design and vintage nostalgia. Serving up fresh and fashionable pieces, Stradivarius’ products are always on trend with an ethereal touch of fantasy.

Its racks boast bursts of vibrancy, quirk and personality. With the aim of maintaining its unique essence, Stradivarius stores use materials such as natural wood in contrast with white and cement elements. Vegetation and light become very important in this concept, as it gives a feeling of freshness, clarity and dynamism. The LED illumination follows the eco-efficient criteria of the group.