Global sports apparel brand PUMA has teamed up with American toy and entertainment group Hasbro Inc. to create exciting Transformers-themed footwear.
First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series. With the more recent addition of a blockbuster cinema franchise, Transformers has turned into one of the most recognisable brands in entertainment. Millions have watched the epic battles between Autobots and Decepticons, and protagonists such as Optimus Prime and Megatron have become household names.
Partnering with creative brands to bring consumers a range of appealing products, while pushing boundaries with futuristic design and style, has become a key part of PUMA’s strategy. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. For PUMA and Hasbro, the launch of this collaboration comes ahead of an important date for Transformers fans, the release of BUMBLEBEE, the latest cinema blockbuster in the franchise.
The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores.
“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” says Nikki Gie, EMEA director – fashion & home for Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two 80s icons for the first time: Tranformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more 80s vibes in BUMBLEBEE, in theatres this December.”
“We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within modern-day pop culture,” adds Adam Petrick, director for brand & marketing at PUMA.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Dutch food retailer SPAR enters Kazakhstan following the opening of its first
One of the leading grocery retail operators of hypermarkets and supermarkets in
Al Maya Group has announced the opening of its new supermarket in Arabian
Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to
Majid Al Futtaim has announced its audit reviewed operational and financial results
Dubai’s largest developer Emaar has announced that it will sell it’s online
Walmart announced this week that it will offer Paramount Global’s streaming service
Employee retention has been on every company’s minds, especially since the fears
The Frozen Chicken’ as Spinneys was fondly referred to back in the
Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the
GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Dubai’s new lifestyle and shopping destination Silicon Central signs up five brands
Swedish retailer H&M Group’s Q3 2022 profitability is impacted due to the
Kering Eyewear, part of global luxury house Kering Group, has acquired iconic
Sunset Hospitality Group (SHG) has announced a partnership with award-winning Italian restaurant
UAE-based retail group Brands For Less Group (BFL) launched its first shopping
The UAE e-commerce market is expected to reach $9.2 billion in 2026,
As part of its expansion plan home-grown brand PINZA! opens two dine-in
Alison Rehill-Erguven the new CEO of Arabian Centres Company (ACC), owner, developer
Online luxury and fashion business NET-A-PORTER announced the winners of its inaugural
Healthcare provider under Aster DM Healthcare Group Medcare forays into beauty &
Luxury retailer Chalhoub Group’s homegrown brand Level Shoes turns 10 continuing to