PINK by Victoria’s Secret launches in Beirut’s ABC Verdun Mall


July 31, 2018 | By RetailME Bureau

American brand Victoria’s Secret has launched its PINK brand store in Beirut at ABC Verdun Mall.  The young, colourful and adventurous brand has opened its first standalone store in Lebanon.

Located on level one at ABC Mall Verdun, the PINK store reflects Victoria’s Secret’s PINK’s signature bright cool interior and offers a range of lingerie, loungewear and sportswear as well as beauty products.

With the launch of the new store comes the latest from the brand’s popular ‘Wear Everywhere’ collection introducing the newly redesigned bra with memory foam. The latest addition is made from memory foam to give it a smooth, light and snug feeling with extra support omitting the heavy feeling of unnecessary padding. The collection currently comes in signature designs with strong branding across the bra and is available in multiple styles including t-shirt and push-up styles.

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