Online fashion marketplace Twinning launches in the UAE

RetailME Bureau

New online marketplace, Twinning announces its launch in the UAE. Secured with $3 million in seed capital, Twinning aims to become one of the world’s most customer-centric destinations for discovering and shopping matching style.

Commenting on the launch, Savitar Jagtiani, founder & CEO of Twinning, says, “We are thrilled to announce the launch of Twinning. Millions of families and friends have been matching their style, or twinning, with each other for well over a century as an expression of love, style and fun. However, what the world has never had until now is the greatest destination for discovering and shopping matching style. That’s the problem we’re solving with Twinning.”

Brands onboard Twinning include Lacoste, Vilebrequin, Havaianas, Steve Madden, Koton, Lee Cooper, Pablosky, Elle, Iconic, Kappa, Bossini and more.

Customers can access Twinning from its iPhone app, Android app and mobile site Twinning’s desktop site and the Arabic versions of its platforms will follow in the next few months. The company plans to ship to at least 150 countries by the end of 2019.

Benefits include getting 10% off every matching look, browsing hand-picked, expertly curated looks from household brands and enjoying beautiful twinning product videos that instantly play. Shoppers can also enjoy saving favourite looks for later, avail free shipping on orders over AED200, free returns within 14 days from delivery and 1-2 business day delivery for orders placed by 12 pm. Payment can be made via credit or debit cards, cash on delivery, Apple Pay and PayPal. Authentication is seamless with Face ID, Touch ID or Fingerprint and checkouts are simple by sign-ins with e-mail, social accounts or simply checking out as a guest.

“The online fashion marketplace space is heavily saturated, but Twinning immediately stands out. Our unique concept of matching style for friends and family amplifies the shopping experience by adding love and fun to the mix. Our business model is unique because we’re giving our customers a 10% discount for shopping any matching looks on our platform. Our user experience is unique because we’ve made look based, multi-product, multi-person shopping simpler, slicker and easier than ever before. Our strategy lies at the intersection of content, community and commerce. We are fashion first, running a zero-inventory model and committed to differentiating on experience,” adds Jagtiani.