The Porsche Design Group has opened a new Porsche Design franchise-store in the Mall of the Emirates in Dubai. The 1295 sqft store is located on level 1 of the mall. The store presents a complete product portfolio of the lifestyle brand, ranging from timepieces and eyewear to fashion, sportswear, accessories, bags, luggage and electronics.
“The United Arab Emirates is a key market in the Middle East for Porsche Design. We are delighted to open this new Porsche Design Store in such a high-class setting inside the Mall of the Emirates together with our franchise partner Jashanmal National Company”, says Dr Jan Becker, CEO of the Porsche Design Group. “With the new store in the heart of Dubai, we are presenting a flagship store format in the Middle East where our customers can experience the Porsche Design World. We are very much looking forward to further increasing our business in this region”, continues Becker.
“We are incredibly pleased to partner with Porsche Design and launch our first among many new outlets to come to the UAE. It reflects the confidence of the global luxury brands on Dubai – the hub of luxury retail in the Middle East. “As the retail market undergoes a shift, Jashanmal is also taking initiatives to remain ahead of the curve, and the collaboration with Porsche Design is a step towards the right direction”, says Tony Jashanmal, president of Jashanmal National Company.
“As a preferred partner, Jashanmal offers a broader customer base, a more extensive network and a robust retail eco-system to the global brands for them to flourish in the GCC markets. With our vast network of stores and operations spread across the GCC, we offer greater value to international brands, most of which have been with us for decades. “With Porsche Design, Jashanmal National Company sees a great opportunity to widen its base while offering the exclusive lifestyle brand a deeper penetration in our home ground”, adds Khalid Soliman, CEO of Jashanmal National Company.
The Dubai flagship store embodies the DNA of Porsche Design, the engineered passion for flawless form, innovative materials and supreme functionality for which the exclusive lifestyle brand is known for nearly fifty years.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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