American footwear brand Crocs has announced the opening of its flagship store at Mall of the Emirates.
The store, spanning approximately 807 sqft, sports a unique design and features iconic comfort footwear for men, women and kids with a social media wall and integrated digital kids’ games. Digital header screens showcase the latest collections. The store offers Crocs clogs, sandals, flips and slides for the whole family.
Collections include the recently launched Crocband Platform clog for women which features a 1.5-inch platform sole across four key colourways, including black/white, light grey/rose, black/black and blossom/white. Incredibly light and fun to wear, the Crocband Platform Collection also includes pivoting heel straps and deeper heel cups for a more secure fit.
Timeless Clash collection for women comes to life by combining several fun and on-trend themes, including polka dots, three-dimensional rose florals and pearls. The mash-up of these elements creates something very fresh and unexpected from Crocs.
Created from “equal parts science and magic,” LiteRide, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness. The newest innovation in comfort technology comes in a variety of styles for men and women.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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