Mall of the Emirates partners with ELEVATE to promote local designers


December 11, 2019 | By RetailME Bureau

Mall of the Emirates has collaborated with ELEVATE, a unique pop-up fashion and design concept. Organised for one month until December 30, 2019, ELEVATE invites style-focused shoppers to discover special pieces and collections from a selection of exciting local, regional and international creators.

Mall of the Emirates will see more than 50 designers from the Middle East reveal their compelling designs of clothing, handbags, shoes and accessories, home décor and jewellery at ELEVATE. In addition, the socialised shopping experience will host additional talks, media and influencer collaborations, styling sessions, interviews and sponsor-led activations. Through these sessions, creators are expected to maximise their revenues and brand reach through networking opportunities and interaction with buyers.

The first high-profile name to make an appearance at ELEVATE is Lebanese-American couturier Rami Kadi, whose creations have been showcased at the Paris Fashion Week. Further enriching the experience for visitors will be a host of other prominent industry names throughout the month, including Zeynab El-Helw, popularly known as the Fashion Pirate.

“We are thrilled to host the innovative ELEVATE concept for a limited time only as we underscore Mall of the  Emirates’ status as an original platform for local talent to showcase their creative design artworks. As a provider of a truly premium customer experience, we are committed to create unique engaging concepts for our community, and ELEVATE is one such authentic initiative that we are proud to organise, as we continue to inspire, encourage and empower talented designers from the region to shine and grow,” said Nada Abou Saab, Majid Al Futtaim – director, marketing east region, Shopping Malls.

ELEVATE is the creation of Pierette Yammine and Nadine Kabbara, who have transformed their shared passion for art, design and fashion into a project that supports creators trying to find a foothold in the industry.

“We have a firm commitment to support creators and reinforce the impact of design on culture in the Middle East. We therefore produce unique experiences by curating content that inspires the public and celebrates the value of design. At ELEVATE, we aim at building a stronger relationship between creators and their audiences in order to help them generate business opportunities. We engage, we inspire, we ELEVATE,” added Kabbara.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine