LIWA Trading Enterprises selects Coniq as loyalty partner


July 28, 2019 | By RetailME Bureau

Abu Dhabi based retail group, LIWA Trading Enterprises has selected Coniq, one of Europe’s leading CRM and Llyalty provider for retail destinations, to create an innovative new loyalty programme across its retail portfolio in the GCC. The loyalty programme, aimed to gain customer loyalty, is being called USRA (pronounced oos-rah) which means family in Arabic.

LIWA Trading Enterprises manages 20 international brands, including Gant, La Senza and Aspinal of London, to name a few. They have partnered with Coniq to design a programme which will operate in many of LIWA stores across the GCC.

Coniq technology has been integrated directly into LIWA stores’ point of sale (PoS) system. Customers can register for the programme at any till point and enjoy a seamless experience when subsequently earning points or redeeming them for exclusive offers. A second innovation is that customers pay a fee to join the loyalty scheme in return for access to exclusive welcome offers.

Data from the POS system feeds directly into IQ – Coniq’s loyalty platform, allowing LIWA to segment and target its consumers with the most relevant offers and discounts. With guidance from its experienced customer success team, this will lead to increased average transaction value and lifetime spend.

“With the retail industry in the UAE projected to grow by an estimated 16%, Liwa Stores are excellently placed to capture the thriving store-based market. Loyalty programmes provide a huge amount of insight into shopper behaviour that can be leveraged with Coniq’s technology to reap huge rewards,” said Justin Cagwin, general manager Middle East & EVP strategic growth for Coniq.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine