A concept store and lifestyle space, The Edit, has officially opened its doors in the heart of Al Wasl in Dubai to redefine shopping and offer customised experience to modern women in the region.
The Edit is home to carefully selected and curated pieces from cult brands around the world including Paper London, Acler and AQ/AQ. The two-storey store features an unparalleled shopping experience on the ground floor along with a specialty coffee & tea bar, all shared with a conservatory lounge which redefines the experience with a glass ceiling and velvet couches. Stationery, home décor, accessories, jewellery, skin and hair care can also be found at The Edit.
The top floor of The Edit is dedicated to being a community space which will host pop-up shops, art exhibitions, movie nights, yoga, wellbeing classes, talks and events.
“There was a gap in the market and I felt that the retail experience just wasn’t personalised enough,” says Rumana Nazim, founder & CEO of The Edit. “The Edit plays on a requisite for something unique and special. We don’t have many one-stop shops in Dubai which encapsulate art, fashion and a café. At The Edit, there’s something for everyone and we want to focus on excellent customer service and quality of product, while being a place to unwind, relax, connect with your community and enjoy an artisanal, curated experience,” adds Nazim.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
Hong Kong-based Giordano International Limited announced that it has entered into an
SHEIN customers in Saudi and the UAE can now benefit from its
Kuwait-based startup TAMANNA has announced the launch of its online shopping site tamanna.com with
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
With the inauguration of 11 new stores in 2020 and 14 more
Vacheron Constantin has announced the official opening of its first boutique in
‘Skinification of beauty’ is the key trend that every retailer in the
On March 8th 2021, Reebok unveiled its new store opening and launched