In celebration of sneaker culture, Chalhoub Group’s luxury footwear concept Level Shoes has introduced its latest campaign ‘Sneakers Anonymous’, a curated contemporary space which honours the adored staple of casual fashion.
The campaign, which is on from April 1, translates into a new designer sneaker wall in Level Shoes, housing over 30 brands and exclusive styles from Christian Louboutin, Dolce & Gabbana, Emilio Pucci and Ermenegildo Zegna.
Sneaker culture has transcended gender and age and has become in itself, a trend, this campaign was created to serve that trend. Level Shoes tapped four sneaker enthusiasts from the region to candidly share how they began their collections and the importance of sneakers to their wardrobes and lifestyle.
Starring Kuwait-based KicksTQ, the first Sneakers Anonymous video is reflective of recognised sneaker collector in the region Tareq’s sense of style and how that was developed from buying his first pair of Jordan’s. Mohammed Al Safar, the self-proclaimed sneaker-head based between California and Dubai fuels his sneaker collection by finding inspiration in both cities. Dubai-raised Khalil Dahmash, who is co-owner of Miss Lilly’s, brings music and sneakers together every night to celebrate urban culture and individuality. Shames Al Hashemi and Alia Al Mur bonded over a pair of sneakers. Today, the couple’s home houses around 300 pairs of sneakers combined, and they got customised Nike sneakers to honour their wedding day.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
According to a report by the United Nations, the fashion industry accounts
The issue of climate change and the environmental crisis we are in
Unprecedented – that’s probably one of the most common adjectives for the
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Retail Abu Dhabi, the dedicated retail platform of the Department of Culture
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
H&M has announced its collaboration with American denim brand LEE to push
Research from beauty comparison website, Cosmetify, has just revealed that the UAE
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association