Level Shoes launches ‘Sneakers Anonymous’

April 15, 2018 | By RetailME Bureau

In celebration of sneaker culture, Chalhoub Group’s luxury footwear concept Level Shoes has introduced its latest campaign ‘Sneakers Anonymous’, a curated contemporary space which honours the adored staple of casual fashion.

The campaign, which is on from April 1, translates into a new designer sneaker wall in Level Shoes, housing over 30 brands and exclusive styles from Christian Louboutin, Dolce & Gabbana, Emilio Pucci and Ermenegildo Zegna.

Sneaker culture has transcended gender and age and has become in itself, a trend, this campaign was created to serve that trend. Level Shoes tapped four sneaker enthusiasts from the region to candidly share how they began their collections and the importance of sneakers to their wardrobes and lifestyle.

Starring Kuwait-based KicksTQ, the first Sneakers Anonymous video is reflective of recognised sneaker collector in the region Tareq’s sense of style and how that was developed from buying his first pair of Jordan’s. Mohammed Al Safar, the self-proclaimed sneaker-head based between California and Dubai fuels his sneaker collection by finding inspiration in both cities. Dubai-raised Khalil Dahmash, who is co-owner of Miss Lilly’s, brings music and sneakers together every night to celebrate urban culture and individuality. Shames Al Hashemi and Alia Al Mur bonded over a pair of sneakers. Today, the couple’s home houses around 300 pairs of sneakers combined, and they got customised Nike sneakers to honour their wedding day.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine