KENZO and DDF present exclusive pre-launch

RetailME Bureau

French luxury brand, KENZO and airport retailer, Dubai Duty Free (DDF) have entered into an exclusive partnership to pre-launch for two months the KENZO WORLD POWER fragrance. This is KENZO’s newest addition to the KENZO World Collection.

The pre-launch exclusivity period for Worldwide Travel Retail Exclusive will run from July 1-14, 2019, while the Middle East Exclusive is from July 1 to August 31, 2019.

KENZO WORLD POWER celebrates empowerment, the power of singularity, the strength of complementarities and highlights the multiple facets of femininity. According to KENZO, the KENZO WORLD POWER is “an oriental perfume that dares to free itself from floral codes for a femininity full of strength and authenticity.”

A symbol of openness to the world, the KENZO WORLD POWER eye takes on new graphic codes inspired by the KENZO fashion universe – a silver pack with mirror reflections, a transparent cap that reveals the heart of the bottle, positive and dynamic colours including yellow, the star colour of the latest KENZO fashion collection.

Like the fashion line ‘THE EYE’, the new bottle combines textured effects and fashion details. The cap becomes translucent to reveal what is usually hidden, as do the bags and accessories made of transparent materials. The silver drop bead recalls the chrome buttons on KENZO bombers, jeans and leather goods.

Commenting on the KENZO-DDF partnership, Saba Tahir, senior vice president – purchasing said, “We are proud to partner with KENZO to pre-launch their newest fragrance at Dubai Duty Free ahead of other travel and duty-free retailers. We strive to continuously enhance our offering by partnering with brands that will encourage customers for something worth traveling for and we are confident that this will be an instant success.”