KENZO and DDF present exclusive pre-launch

June 27, 2019 | By RetailME Bureau

French luxury brand, KENZO and airport retailer, Dubai Duty Free (DDF) have entered into an exclusive partnership to pre-launch for two months the KENZO WORLD POWER fragrance. This is KENZO’s newest addition to the KENZO World Collection.

The pre-launch exclusivity period for Worldwide Travel Retail Exclusive will run from July 1-14, 2019, while the Middle East Exclusive is from July 1 to August 31, 2019.

KENZO WORLD POWER celebrates empowerment, the power of singularity, the strength of complementarities and highlights the multiple facets of femininity. According to KENZO, the KENZO WORLD POWER is “an oriental perfume that dares to free itself from floral codes for a femininity full of strength and authenticity.”

A symbol of openness to the world, the KENZO WORLD POWER eye takes on new graphic codes inspired by the KENZO fashion universe – a silver pack with mirror reflections, a transparent cap that reveals the heart of the bottle, positive and dynamic colours including yellow, the star colour of the latest KENZO fashion collection.

Like the fashion line ‘THE EYE’, the new bottle combines textured effects and fashion details. The cap becomes translucent to reveal what is usually hidden, as do the bags and accessories made of transparent materials. The silver drop bead recalls the chrome buttons on KENZO bombers, jeans and leather goods.

Commenting on the KENZO-DDF partnership, Saba Tahir, senior vice president – purchasing said, “We are proud to partner with KENZO to pre-launch their newest fragrance at Dubai Duty Free ahead of other travel and duty-free retailers. We strive to continuously enhance our offering by partnering with brands that will encourage customers for something worth traveling for and we are confident that this will be an instant success.”



Previous Article Next Article


UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

Download Images RetailME Magazine