French brand ba&sh opens at Red Sea Mall, Jeddah

RetailME Bureau

French fashion brand ba&sh, marks its entry into Saudi Arabia with a flagship store in Jeddah at Red Sea Mall.

Founded by best friends Barbara Boccara and Sharon Krief, the contemporary ready-to-wear brand continues its expansion across the GCC region in partnership with Al-Futtaim, following openings at City Walk and Robinsons in Dubai and City Centre Bahrain.

ba&sh promises to bring its personalised and unique shopping experience from Paris to Jeddah. The store, which has been designed to look like a Parisian apartment, will showcase the Fall Winter 2017 collection, which reimagines the iconic sixties and seventies in elegant, timeless, feminine pieces with a playful twist.

ba&sh is now one of the leading brands in the French ready-to-wear market with a chic line of clothing and accessories that have evolved around the concept of the ‘ideal wardrobe’, every day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts.