Emirati entrepreneur Lamees Hamdan launches new brand Shiffa Curated

RetailME Bureau

A new boutique concept called Shiffa Curated has been launched in the UAE by Dr. Lamees Hamdan, an Emirati doctor turner entrepreneur and founder of home-grown brand, Shiffa Beauty.

Shiffa Curated is a dynamic space, offering an eclectic selection of pieces all hand-picked from around the world. From novel fashion finds and wonderfully crafted home decor pieces to wearable treasures and beauty products, Shiffa Curated offers something for every style-savvy shopper.

Commenting on the launch of Shiffa Curated, Hamdan said, “I’ve always wanted to curate a place that piqued curiosity and sparked joy. Throughout my travels I’m constantly finding diverse, undiscovered treasures that deserve a voice in the region and I’m proud to provide an outlet for them as well as the home-grown brands I hold dear, which I believe will resonate with our customers as well.”

The brand promises to keep consumers newness and a high-engagement ambience by changing its roster of designers every month. As its first collaboration, Shiffa Curated has joined hands with jewellery designer Nadine Kanso and her brand, Bil Arabi.