Dune London launches flagship store in The Dubai Mall

RetailME Bureau

British footwear and accessories brand Dune London recently opened its new flagship store in The Dubai Mall. The store, situated on the ground floor of the mall adjacent to Level Shoes, introduces a bespoke shop fit.

The 1,105-sqft flagship store is finished in a Calacatta Silk marble effect tile both inside and outside the store. The seating areas and carpets have a luxurious dark green velvet finish, whilst the product is displayed on white, gold and glass frame work units, creating an elegant, premium feel.

The removal of the traditional reverse catwalk inside the store creates space for a bespoke gold mesh ceiling design featuring panels with an integrated lighting feature. A smaller version of Dune London’s signature reverse catwalk appears at the front of the store as part of the store signage.

Accessories are made a feature, dominating the entire back wall of the store. Additionally, this is the first Dune London store to have a large interactive TV screen.