Dubai Desert Extreme launches DIADORA in the UAE, KSA & Oman

November 7, 2016 | By RetailME Bureau

Dubai Desert Extreme (DDE), a UAE-based retailer and distributor of bicycles, sports apparel and footwear and action sports equipment in the GCC and the wider Middle East, have acquired sports apparel and footwear brand DIADORA and will be the sole distributors of the brand across the UAE, Saudi Arabia and Oman.

“We are honoured to be representing DIADORA in major markets in the Middle East. Diadora has a rich history and we look forward to bringing their brand story to life in our markets. With the compelling innovation that we will launch in January 2017, we are poised to take a good market share in both the sports active and sports lifestyle segments of the sportswear industry. DIADORA is a great complimentary brand to DDE’s stable of sports lifestyle brands,” says Shahriar Khodjasteh, co-founder & CEO of DDE.

DIADORA will preview at street culture festival, Sole DXB on November 18 & 19 with their limited edition collection (From Seoul to Rio). This will be followed by the official launch of its spring/summer 2017 collection, which will be available to purchase from January 2017 at select retailers including Footlocker, Go Sport, Shoe Citi, Corcel, Selecta and Conquer as well as online retailer

Previous Article Next Article


Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau

Download Images RetailME Magazine