For the 90th anniversary of iconic and much-loved character Mickey Mouse, Disney has collaborated with home-grown value fashion retailer Red Tag. Disney enthusiasts can now be a part of the festivities by picking up their favourite fashion and home trends from Red Tag’s Mickey 90th collection, which has now launched across selected stores throughout the region.
The Mickey 90th collection will be available across 90 different Red Tag stores in the region, including UAE, Saudi Arabia, Kuwait, Oman and Bahrain. The collection caters to all with male, female and children’s pieces, as well as adorable bedding and pillows, perfect to brighten up any bedroom. Add a whimsical touch of Disney to any home with Red Tag’s tableware assortment, including Minnie Mouse embellished plates, bowls and mugs. Adding to the celebrations, Red Tag are also hosting a Mickey 90th shop-in-a-shop in their top stores around the region showcasing the range.
To celebrate Mickey’s anniversary further, Red Tag is giving families across the region an amazing opportunity to win a trip to Hong Kong Disneyland. The competition will run to November 10, whereby customers can purchase pieces of the collection and be in the running. Lucky winners will receive return flights, a three-day trip to Hong Kong Disneyland as well as stunning rooms in the 4-star Hollywood hotel inside the resort. Also included in the prize will be park entrance tickets, meal coupons and a Big Bus hop-on-hop-off tour around the island.
Mickey Mouse brings an element of fun and nostalgia to everyone, and his status as the true original makes him one of the most coveted pop culture icons in history. Disney’s collaborations are less about obvious character placement and more about creating beautiful designs where the character details tell a story.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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