American lifestyle brand, Cole Haan – part of Alyasra Fashion in the GCC and Levant – has launched a gender-neutral Generation ZERØGRAND Sneaker. Inspired by the next generation of professional talent who relentlessly work for what they believe in, Generation ZERØGRAND is crafted to empower this younger audience to stand up, step out and leave their unique mark on the world.
Cushioned with Cole Haan’s proprietary Grand innovation for ultimate comfort and zonally engineered to maximise airflow and support, the Generation ZERØGRAND Sneaker with Stitchlite pushes materials beyond the limits, making it the perfect fit for the ascendant young professional.
“More than just an extraordinary silhouette, Generation ZERØGRAND marks a pivotal moment in Cole Haan’s trajectory as a brand. We worked with young, urban professionals to identify the kind of shoe they want for everyday versatility and mobility as they go about their always-on lifestyles. They identified near weightlessness, outstanding cushioning, style versatility and the modernisation of classic lines and craft – we delivered in spades. The Generation ZEROGRAND is a dress shoe, a sneaker and a casual shoe all at once,” says David Maddocks, chief marketing officer and general manager – business development for Cole Haan.
Cole Haan continues to push beyond extraordinary through the introduction of a new silhouette, which is a minimal and modern take on their iconic ZERØGRAND design, best known for optimising versatility and comfort. Additionally, Generation ZERØGRAND with Stitchlite is the lightest ZERØGRAND style Cole Haan has made to date.
“More than ever, passionate, young consumers coming into the workforce are searching for footwear that can keep up with them and enhance their lifestyles. These shoes are uniquely crafted to wear weekday through weekend in a way that only Cole Haan can deliver.” adds Scott Patt, chief creative officer, Cole Haan.
The Generation ZERØGRAND Sneaker with Stitchlite is available in all Cole Haan stores in the UAE, Kuwait and Bahrain.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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