Luxury car brand, Bentley has launched its first-ever jewellery collection. Comprising a timeless selection of contemporary diamond and gold pieces, the collection has been designed and produced through an exclusive partnership with Heinz Mayer, a family owned manufacturer of fine jewellery.
The collection opens up a new segment in the jewellery industry by integrating recognisable Bentley design features into every piece, creating a unique range of subtle yet distinctive pieces.
Presented at Baselworld in Switzerland, the two fine jewellery capsule collections – ‘Wings’ and ‘Everlasting’ – both have a focus on diamonds set in exquisitely crafted 18K white, rose and yellow gold settings.
Sculpted in unique shapes and lines inspired by Bentley’s signature ‘Wing’ badge, the collection balances a combination of the best traditional techniques and intricate mechanics to offer exquisite detailing. Bentley Jewellery is handcrafted by industry-leading artisans using only ethically sourced diamonds, precious metals and rare gem stones.
The exclusive collaboration between Bentley and Heinz Mayer reflects a shared passion for bespoke craftsmanship and flawless detailing that captures the DNA of both brands. Heinz Mayer is renowned for its class-leading expertise in creating fine, custom jewellery and as a pioneer in the use of diamonds and gemstones.
The partnership between the iconic Bentley and Heinz Mayer translates a new and exciting element of modern design and the highest quality materials into wearable accessories that are truly authentic and individual for discerning global customers.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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