Bentley launches first-ever jewellery collection


April 22, 2019 | By RetailME Bureau

Luxury car brand, Bentley has launched its first-ever jewellery collection. Comprising a timeless selection of contemporary diamond and gold pieces, the collection has been designed and produced through an exclusive partnership with Heinz Mayer, a family owned manufacturer of fine jewellery.

The collection opens up a new segment in the jewellery industry by integrating recognisable Bentley design features into every piece, creating a unique range of subtle yet distinctive pieces.

Presented at Baselworld in Switzerland, the two fine jewellery capsule collections – ‘Wings’ and ‘Everlasting’ – both have a focus on diamonds set in exquisitely crafted 18K white, rose and yellow gold settings.

Sculpted in unique shapes and lines inspired by Bentley’s signature ‘Wing’ badge, the collection balances a combination of the best traditional techniques and intricate mechanics to offer exquisite detailing. Bentley Jewellery is handcrafted by industry-leading artisans using only ethically sourced diamonds, precious metals and rare gem stones.

The exclusive collaboration between Bentley and Heinz Mayer reflects a shared passion for bespoke craftsmanship and flawless detailing that captures the DNA of both brands. Heinz Mayer is renowned for its class-leading expertise in creating fine, custom jewellery and as a pioneer in the use of diamonds and gemstones.

The partnership between the iconic Bentley and Heinz Mayer translates a new and exciting element of modern design and the highest quality materials into wearable accessories that are truly authentic and individual for discerning global customers.

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