Aldo launches MX Artist series

August 16, 2018 | By RetailME Bureau

Canadian footwear brand Aldo unveiled its limited edition Mx Artist series – a collaboration fusing together the best of the art and sneaker worlds, a unification of cultures, styles and creative minds.

Five trendsetting cities were selected for their unique stand-out and edgy artists bringing the colour, fervour and attitude back to street style – including Dubai, London, Montreal, New York and Seoul.

Each design conceptualised by a different street artist from the five different cities, ALDO’s collaboration with each signifies the diversity of the brand and the transgression of boundaries. From Montreal to Dubai and all the way to Seoul the five artists were chosen for their bold and visionary interpretations of what could be brought to life on an Mx trainer.

A first experiential activation of its kind, Aldo’s Mx Artist series is abstract and colourful in nature, using shapes, forms and gestural marks to produce five extremely coveted designs exclusive to Aldo.  Made with lightweight soles, non-stop cushioning and mesh, the Mx is a standout unisex street sneaker that is as comfortable as it is stylish, elevated by the eccentric artistic designs.

The obvious standout from the series is Dina Saadi, a Syrian Russian street artist based in Dubai and invited to represent the fashion forward city onto an Mx sneaker. INSA, one of the UK’s most innovative and respected graffiti writers, represented London with his Mx design. Gabrielle Laïla Tittley also known as PONY is the artist chosen to represent Aldo’s hometown, Montreal. Combining her trademark puns, bright colours, absurd superimpositions and simple lines, her Mx edit is subtle yet edgy. Buff Monster represents New York through use of bright colours, bold lines and funny characters to make the world a better place. Representing Seoul is So Youn Lee, whose work is characterised by her dreamy, vibrant and ethereal paintings which highlight innocence and optimism as an overarching theme.



Previous Article Next Article


UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Download Images RetailME Magazine