adidas launches ‘Run For The Oceans’ campaign in Dubai


June 10, 2019 | By RetailME Bureau

In support of World Oceans Day that was on June 8, sportswear retailer adidas has launched its global ‘Run For The Oceans’ campaign.

Run For The Oceans is a global movement that harnesses the power of sport to raise awareness around the threat of marine plastic pollution and inspire action through Parley Ocean School.

Taking place from June 8-16, the campaign is being highlighted in iconic locations around Dubai. On June 8, adidas unveiled a facade on the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of Run For The Oceans campaign.

adidas is encouraging people to download the Runtastic app and challenge runners and non-runners of Dubai to take part in Run For The Oceans campaign during the mentioned timeline. For every kilometre, adidas will contribute $1 to the Parley Ocean School to educate youth about the threat of plastic pollution, inspiring them to take action.

In addition, the Dubai Design District (d3) is now home to a disruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution in the future. This will show exactly how devastating the consequences of regular plastic usage can be.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine