adidas launches ‘Run For The Oceans’ campaign in Dubai

RetailME Bureau

In support of World Oceans Day that was on June 8, sportswear retailer adidas has launched its global ‘Run For The Oceans’ campaign.

Run For The Oceans is a global movement that harnesses the power of sport to raise awareness around the threat of marine plastic pollution and inspire action through Parley Ocean School.

Taking place from June 8-16, the campaign is being highlighted in iconic locations around Dubai. On June 8, adidas unveiled a facade on the Burj Khalifa, which was lit up in support of World Oceans Day and to mark the start of Run For The Oceans campaign.

adidas is encouraging people to download the Runtastic app and challenge runners and non-runners of Dubai to take part in Run For The Oceans campaign during the mentioned timeline. For every kilometre, adidas will contribute $1 to the Parley Ocean School to educate youth about the threat of plastic pollution, inspiring them to take action.

In addition, the Dubai Design District (d3) is now home to a disruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution in the future. This will show exactly how devastating the consequences of regular plastic usage can be.