6thStreet.com to launch in Egypt and announces opening of first phygital store


January 24, 2022 | By Justina Eitzinger

6thStreet.com has announced its launch in Egypt by H2 2022 for customers to shop over 800+ international brands, including Aldo, Dune London, Tommy Hilfiger, Adidas, Nike, Skechers, Crocs, and many more.  The e-commerce platform provides online shoppers with a complete omnichannel experience, enabled by real-time integration with over 1850+ Apparel Group retail stores.

6thStreet.com will extend its 100-day returns window, both in-stores and online, in addition to also providing shoppers with the option for ‘Click & Collect’ to shoppers in Egypt. Its expansion into the Egyptian market will provide shoppers with convenience through easy access to all their favorite brands with the click of a button.

“Innovation and evolution are at the core of 6thStreet.com. Having already captured a sizable market share in the GCC, Egypt’s fashion dominant market is a very natural next step. All the one-of-a-kind features of our platform – be it live shopping, social-commerce with influencer curations and a super-large shoes and bags selection is going to fit right in, with the fashion-savvy shopper in Egypt”, said Dharmin Ved, CEO of 6thStreet.com

Phygital Store

The omnichannel retailer is also all set to announce the opening of its first phygital 6thStreet.com store, which is expected to open its doors by Q2 2022. This store of the future will offer shoppers an immersive interactive shopping experience with access to over 20000+ styles, unlike traditional retail stores which can display only 1000+ styles. Shoppers can browse products in this one-of-a-kind phygital environment, and consequently purchase in the store.

The platform was also the first in the region to introduce Live Shopping, where shoppers can directly interact with their favorite influencers and buy their recommendations in real-time. Another unique offering is the SuperStars tab which is the central theme of the platform. Through the SuperStars tab, shoppers can get access to product recommendations from 600+ top influencers from the region through a social-commerce-enabled experience.

Since its inception in November 2017, 6thStreet.com has doubled its growth year after year.

 

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