Indigenous artistry

March 25, 2024 | By Anurima Das

Gautam Sinha, Founder & Creative Director, Nappa Dori

Nappa Dori, founded in late 2010 in Hauz Khaz Village, South Delhi, embarked on a remarkable journey in India and slowly across the world. Globally, Nappa Dori boasts 14 stores, including 4 Cafe Dori outlets and a standalone Dori Living store in Delhi. In the UAE, the brand has a prominent presence in Alserkal Avenue. Starting in a tiny 8 sqm space within a scooter garage, the brand capitalised on the vibrant tourist hub, attracting both expatriates and locals. With a unique blend of craftsmanship and location, Nappa Dori swiftly gained recognition, navigating the complexities of Indian business terrain with resilience and adaptability.

Gautam Sinha, Founder & Creative Director, Nappa Dori, shared the brand’s growth story in the UAE with IMAGES RetailME.

How is Dubai as a market for an Indian brand?

On the face of it, Dubai is a city bustling with opportunities for everyone who has something to offer. For both international and Indian retailers, it’s a gateway to the Middle East and beyond, making it extremely crucial for brands to work on carving a niche for themselves in this market. During the initial years of the city’s boom in the global scene, it rose to fame as ‘the’ destination for shopping enthusiasts from the world over; the focus then was solely on one aspect and that was generating a point of sale. Today, however, with evolving times, the city has shifted gears to pioneer the concept of immersive experiences in both the local and global retail landscape. I for one have witnessed this evolution firsthand, having navigated the challenges of setting shop in this market. In a city of retail abundance, it’s quite a task to stand out, selling products just doesn’t cut it. What do you have to offer that the others don’t? What is it that makes you click? This is where the concept of community building comes in.

What are your expansion plans for 2024?

We have been working on expanding our Travel Equipment range and are very bullish on travel. Hence in 2024 we are opening in two major airports in India, in New Delhi and Mumbai international airport, along with expanding into Europe, mainly Scandinavia.

How do you foresee the future shaping up for retail courtesy technology and artificial intelligence (AI)?

In terms of technology’s role in retail, I envision AI revolutionising the industry. Key areas of impact include the creation of off-the-shelf bespoke products with unparalleled personalisation and the emergence of immersive virtual retail experiences, rendering traditional shopping websites obsolete. The envisioned virtual stores will offer lifelike interactions, replicating the physical shopping experience seamlessly. Nappa Dori’s journey is a testament to the entrepreneurial spirit and innovation, navigating the intricacies of the Indian market while embracing global trends and technological advancements to shape the future of retail.

Previous Article Next Article



Elmoataz Obada, Co-Founder, Monkey Distribution

The power of pop

From butter beer to brooms. Dobby themed coffee mugs and keychains to 

Continue Reading

May 6, 2024 | By Rupkatha B
Malina Ngai, Group Chief Executive Officer, AS Watson Group

Watsons to open 20 new stores in the GCC

In 2020, global health & beauty retailer AS Watson Group signed its 

Continue Reading

April 29, 2024 | By Rupkatha B


Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau

Download Images RetailME Magazine