Homegrown luxury aromatherapy brand Wallace & Co. expands to Europe
Homegrown luxury aromatherapy brand Wallace & Co. has announced its expansion to Europe through a new partnership with House of Snobs, Holland-based independently owned luxury boutique specialising in niche perfumes, home fragrances and designer brands.
The partnership is in line with Wallace & Co.’s global expansion plans, which also saw it collaborate with JuliusLevi.com, a niche platform supplying luxury goods from Dubai to Europe.
Commenting on the expansion, Dennie Wallace, Founder at Wallace & Co said, “Wallace & Co. is excited to partner with House of Snobs as our first brick-and-mortar in Europe. With continued success in the region this is a huge opportunity for us and just the start of our journey. As our first point of entry into this market we are thrilled to be working with connoisseurs in the industry. We look forward to continuing to expand the Wallace & Co. offering within House of Snobs, as well as further across Europe in the future.”
This expansion coincides with Wallace & Co. having found further regional success in September when it was announced as one of the winners for the Majid Al Futtaim accelerator programme. As a result, further expansion plans are underway with a heavy push to enter the KSA market.
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