Sacoor Blue, a brand new lifestyle concept created by the Sacoor Group has launched its very first store in the Middle East recently at Al Zahia City Centre, Sharjah UAE. Originating from Portugal with almost a dozen store openings across the country late last year, this new concept whose DNA breathes attitude and a relaxed and more conscious approach to life is inspired by change and a better future. Right from the very start of the creative process, its first steps had clear ambitions: combining style and a cognizant mindset inspired by more sustainable choices in day-to-day life.
Sacoor Blue is aimed at “Generation Z”, both brand and segment’s approach to life is determined, creative and with the motive of making a positive change with sustainability at the core.
“A.W.A.R.E”, a capsule collection exclusive to Sacoor Blue, was created with a dedication to a more sustainable eco-friendly future, with various line offerings from casual, to sport and even formal, all crafted with organic cotton and recyclable materials among others, conveying well-being and comfort. Sacoor Blue’s range of product lines continues to chino trousers, shirts, polos, coats and t-shirts and a full selection of accessories set to be added in the near future.
“We believe that now was the right time to launch this new concept, aimed at a demographic that is nowadays more attentive to environmental issues. Sacoor Blue embodies sustainability as a whole, a cause that Gen Z’s value and identify with, subconsciously influencing their purchase decisions and more importantly the way they relate to a brand. Sacoor Blue’s launch arrives at a perfect time, allowing us to completely dedicate and align all aspects of the brand from production, to services, all with the intention for a more sustainable future which we are very excited about.” says Erica Gomes, CEO of Sacoor Middle East.
Sacoor Blue will continue to expand its presence in the UAE, the brand plans to open its next doors in March at City Centre Deira and several other stores across the GCC and Malaysia over the next 2 years.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauGAP Inc. delivers on commitment towards building a sustainable, resilient, inclusive business
Amazon KSA doubles storage capacity with a new fulfilment centre in Riyadh
/ 
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
/ 
Off price retailer BFL Group has opened three new boutiques in Kuwait.
UAE-based off-price retailer Brands for Less (BFL Group) has denied reports of
The global sporting and athletic goods market grew from $165.28 billion in
GMG, a global well-being company operating leading brands across sports, everyday goods,
Regional retail conglomerate Apparel Group’s brand Beverly Hills Polo Club marked the
Luxury retailer Chalhoub Group’s Ventures & Acquisitions arm, alongside C4 Ventures, Singular
Luxury retailer Chalhoub Group has signed a joint venture with EssilorLuxottica, a leading
Regional retail conglomerate Apparel Group has expanded in Kuwait with new 12
Spread across 800 sqm (8,611 sqft), eyewear distributor Optitalia Group’s retail brand
Aligned with its expansion plans in the Middle East UAE-based homegrown retail
Regional luxury retailer Chalhoub Group has signed a partnership with Spanish fashion
Previous Article
