New Tom Ford fragrance pre-launches at DDF

RetailME Bureau

Luxury brand Tom Ford Beauty has partnered with airport retailer Dubai Duty Free (DDF) for the travel retail exclusive pre-launch of its newest fragrance, called TOM FORD METALLIQUE, which started on July 16.

Commenting on this exclusive pre-launch, Saba Tahir, senior vice president for purchasing at DDF, said, “We are delighted to be the first travel retailer to showcase this latest perfume from Tom Ford ahead of other travel retailers in the world. With its unique floral fragrance, we are confident that this new fragrance will tempt our customers and bring added value to the category.”

Beneath its cool veneer, Metallique’s floral heart is amplified by juxtaposing delicate white blossoms of aubépine and muguet with the narcotic-like nectar of heliotrope. An aura of ambrette seed imparts warmth with woody inflections of Peru balsam. The soft scent of vanilla and creamy sandalwood layer is an addictive, contrasting finish that further drives the metallic suiting of the opening.